What a stronger concentration costs per ml

Across 87 lines from 15 houses, Dior, Giorgio Armani, Yves Saint Laurent, Guerlain and 11 more, each priced on its own French store on 2 November 2026, the median price premium per ml is +13.3% from Eau de Toilette to Eau de Parfum, +14.4% from Eau de Parfum to Parfum and +8.6% from Parfum to Elixir; across all 146 steps, the stronger version costs a median +11.7% more. Every step is compared at the same bottle size and expressed per 100 ml. The full table by line and house is below, with a CSV and JSON download.

Eau de Toilette to Eau de Parfum

+13.3%

Eau de Parfum to Parfum

+14.4%

Parfum to Elixir

+8.6%

Perfume lines measured

87

The concentration premium in one chart

Four steps sit close together. Eau de Toilette to Eau de Parfum is +13.3% across 38 lines, Eau de Parfum to Parfum is +14.4% across 35 lines, Eau de Toilette to Parfum is +14.9% across 15 lines and Eau de Toilette to Intense is +15.2% across 6 lines. Across all 146 steps the median is +11.7%.

The smallest steps up are the Intense and Elixir versions. Eau de Parfum to Intense is +7.3% across 23 lines, Parfum to Elixir is +8.6% across 19 lines and Eau de Parfum to Elixir is +4.8%, though that last median rests on only 3 lines. The Extrait steps are in a different range: Eau de Parfum to Extrait is +83.3% across 6 lines and Parfum to Extrait is +69.9%, from a single line.

Step by step: Eau de Toilette to Elixir

Eau de Toilette to Eau de Parfum. The usual gap is small. Guerlain Habit Rouge goes from €120 to €129 per 100 ml, +7.5%, and Armani Acqua di Giò from €120 to €135, +12.5%. The widest example is Yves Saint Laurent Libre at 90 ml, from €150 to €188.89 per 100 ml, +25.9%.

Eau de Toilette to Parfum or Intense. Where a house skips the Eau de Parfum, the jump is larger. Versace Bright Crystal at 90 ml goes from €132.22 to €194.44 per 100 ml, +47.1%. Burberry Her at 100 ml goes from €146 to €172 as Intense, +17.8%.

Eau de Parfum to Intense. One of the smallest steps. Rabanne Fame at 80 ml goes from €170 to €182.50 per 100 ml, +7.3%, and JOY de Dior at 90 ml from €191.11 to €194.44, +1.7%.

Eau de Parfum to Parfum. Versace Eros at 100 ml goes from €127 to €164 per 100 ml, +29.1%. Prada Paradigme at 100 ml goes from €150 to €180, +20.0%. At the other end, Miss Dior at 50 ml goes from €250 to €264, +5.6%. For the Dior line, see Miss Dior versions compared.

Parfum to Elixir. The range is wide. Dior Sauvage at 100 ml goes from €176 to €244 per 100 ml, +38.6%, and K by Dolce&Gabbana at 50 ml from €228 to €310, +36.0%. Rabanne Olympéa at 80 ml goes from €185 to €186.25, +0.7%.

Extrait. Dior Gris Dior, Ambre Nuit, Bois d'Argent, Lucky and Oud Ispahan each go from €300 to €550 per 100 ml, +83.3%, at 100 ml against 80 ml. Dior Sauvage goes from Parfum to Extrait, from €208.33 to €354 per 100 ml at 60 ml against 50 ml, +69.9%. The largest premium in the dataset is Guerlain Shalimar at 30 ml, from €276.67 to €1,183.33 per 100 ml, +327.7%.

Every line and step

By house: who charges most for strength

Versace has the highest house median, +38.1%, but it rests on only 4 steps. Dior follows at +16.2% across 17 steps. Guerlain and Giorgio Armani are both at +14.8%, on 19 and 15 steps. Prada is at +14.2% on 6 steps, Givenchy +13.8% on 5 and Yves Saint Laurent +13.6% on 15.

The lowest house medians are Carolina Herrera at +4.8% on 3 steps and Burberry at +7.3% on 8 steps. Mugler is at +9.1% on 3 steps and Rabanne at +9.6% on 11. Houses with only a handful of steps show how a few lines price their range, not a house-wide habit. Compare a line directly in the table above, or browse a house's range: Guerlain perfumes.

Where the stronger version costs the same or less

• BOSS Alive, BOSS, Eau de Parfum to Intense at 30 ml: €283.33 and €283.33 per 100 ml, 0%.
• Acqua di Giò, Giorgio Armani, Eau de Parfum to Intense at 100 ml: €135 and €135 per 100 ml, 0%.
• L'Interdit, Givenchy, Parfum to Elixir at 80 ml: €208.75 and €208.75 per 100 ml, 0%.
• MYSLF, Yves Saint Laurent, Eau de Parfum to Intense at 100 ml: €147 and €147 per 100 ml, 0%.
• Burberry Her, Burberry, Parfum to Elixir at 100 ml: €180 and €172 per 100 ml, -4.4%.

Five steps out of 146 cost the same or less. For a shopper, the stronger version is not automatically the dearer one: check both prices per 100 ml at the same size before choosing, as the Intense and Elixir versions are where this happens.

Method: stores, sizes and dates

• Stores: each house's own French e-store, with prices in euros including VAT as displayed to a shopper in France. The 15 houses are BOSS, Burberry, Carolina Herrera, Dior, Dolce&Gabbana, Giorgio Armani, Givenchy, Guerlain, Jean Paul Gaultier, Lancôme, Mugler, Prada, Rabanne, Versace and Yves Saint Laurent.
• Date: every price was read on 2 November 2026.
• Regular price: when a store ran a promotion that day (Armani's 25% off, Jean Paul Gaultier's Black Friday 20% off), the crossed-out regular price is used. The promotional price is kept in its own CSV column.
• Bottles: 30 ml and up only. No refills, travel sprays, gift sets, minis, or limited and collector editions.
• Size: each step compares the two versions at the same bottle size, the largest size both are sold in. Where they share no size, the nearest sizes within 25% of each other are used. Both are expressed as price per 100 ml.
• Tiers: versions are placed by the strength their name or label states (Eau de Toilette, Eau de Parfum, Intense, Parfum or Le Parfum, Elixir, Extrait). Each version is compared with the strongest weaker version of the same line. Intense versions are compared with the Eau de Parfum, or the Eau de Toilette where no Eau de Parfum exists, and are never used as a base. Elixir and Extrait are measured from the Parfum, or from the Eau de Parfum where no Parfum exists.
• Labels: Jean Paul Gaultier labels its Le Parfum versions Eau de Parfum Intense, and they count as the Parfum step. Dior's La Collection Privée Esprit de Parfum versions are labelled extrait de parfum by Dior and count as the Extrait step.
• Same line only: differently named flankers, such as Black Opium Over Red or Libre Flowers & Flames, are in the CSV marked core = no and are not compared. Miss Dior Essence and Miss Dior Esprit de Parfum Original are in the CSV but not compared.
• Left out: Valentino (every Born in Roma size out of stock with no price shown), Hermès (product pages would not load), Azzaro and Viktor&Rolf (no French e-store with prices), and sizes shown as sold out without a price. Five steps had no bottle sizes within 25% of each other and are not in the table.
• Counts: 703 prices read on 518 store pages, forming 146 steps across 87 lines.

Download the data