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The parfum1 blog

Stories, new launches and ideas about perfume, written by our team.

BlogCelebrity perfumes in 2026: what launched, what it smells like and what it costsAriana Grande's Cloud Aurora, Khloé Kardashian's XO Blue, Billie Eilish's Eilish Intense and Tate McRae's Tate 01: notes, perfumers and prices.2 November 2026 · 7 min read

New perfume releases of 2026, July to October: twelve launches, with notes and perfumersJuly–October 2026 perfume launches with notes and perfumers: Armani I Will, Dior Sauvage Extrait, Guerlain L'Heure Bleue, Creed Iris Debonair.2 November 2026 · 7 min read
Perfume as a Christmas gift: eight picks, sorted by scentEight perfume gifts by scent style, from Delina rose to Layton apple and lavender, with house notes, plus how to choose and what bottles cost.2 November 2026 · 9 min read
Perfume trends for 2026: what the experts predict and what the sales figures saySavoury gourmands, frankincense, leather and musk, plus Circana H1 2026: US prestige eau de parfum and perfume posted double-digit growth.2 November 2026 · 8 min read
Why is perfume so expensive? What the companies report and spendThree listed groups report 63–75% gross margins; Interparfums spends 19.8% of sales on advertising and promotion. Plus Dior’s roses and EU allergen rules.2 November 2026 · 7 min read